Launched just recently, the Eddystone is an open protocol that Google developed with Android users in mind. Just like many other people out there, you might be asking what you can actually do with an Eddystone format become today. Well, here are some of the categories of use cases, which are readily available for use right now. Check them out!
- All your use cases at scale
Have you been using beacons? If you said yes, then I bet you know Android don’t support iBeacon profile. With the launch of Eddystone, that has now changed. The new format from Google has official for both Android and iOS. Given that almost 80 percent of mobile users in the world use Android devices, it therefore means that the Google’s new format allows you to engage with many smart device users.
Whatever your use case is, whether you are using beacons indoors or in some tough conditions, Eddystone allows you to deliver to both mobile OS’ users, which greatly increase your app’s reach.
- Use the power of proximity without an app
Even if you don’t have your own app, you can still use Eddystone-URL to link to whatever page of your choice and power up your business with proximity. As you know, about 84 percent of smartphone shoppers rely on their devices to help them shop while in a shop, you can now reach them easily and provide them with the content they expect. For example, you can feature your current promotions or even display coupons to mobile users who are nearby.
- Transform your customers into app users
Using Eddystone, you can broadcast URLs that will show up even on devices that have not installed your app. These beacons are able to broadcast both Edystone-UID and Eddystone-URL. The fact that you can broadcast on both frame types gives you a new, valuable tool that encourage your visitors to download your app while they are on your store or site.
For instance, if you are a museum that has already developed a proximity-driven mobile audio guide to help your visitors, you can simply use Eddystone to present them with a link to your app either on Google Play or App Store and encourage a visitor to download it. When a visitor downloads your app, the beacon is going to broadcast a UID for that particular app to use.